I've stated this before and from the entire RTX range with the three product lines released in my opinion, the GeForce RTX 2070 overall makes the most sense. Combined with Raytracing we, however, doubt it'll be a fast enough card in the Ultra HD range. Then again, if you drop regular AA, choose DLSS you'll benefit from an extra kick in performance, that you can trade in for RT. The future will, however, tell how that is going to pan out. For this conclusion, I am going to focus on what ASUS brought to the table. ASUS does well with the STRIX series, the cooler has that all familiar design and looks. ASUS delivers a really good product here with that excellent cooler and dark style as well. It's really silent, cools great and offers performance and tweaking levels on the GPU that are really good. Typically the more value products (if you allow me to use that phrase for in this context), could be doubled up in performance with the help of SLI, however, NVIDIA ripped that out of 2070, it has no NVLINK and you will not see any AIB cards supporting SLI. The RTX 2070 will perform roughly at and just above that GTX 1080 level, that in respect is not a bad proposition. Pricing is high for this model and will sit in the 599 USD range, however, due to shortages, that is looking like a 699 USD price tag right now, which obviously is just too much. From a hardware point of view though, the card ticks a lot of the boxes you need it to tick. It is a lovely product, a top pick even, however, am separating that award from the current street sales price tag.