Fujifilm instax Link WIDE, Mocha-Grey

The INSTAX Link Wide finally delivers the impact of Fujifilm’s largest instant format with the convenience and flexibility of a wireless printer. Any image you have on your phone, whether taken with the phone itself, copied from any camera, or simply downloaded, can now be printed on paper that’s just over double the width of INSTAX Mini. This alone could be enough to sell it to INSTAX Wide fans, but Fujifilm’s also provided some fun extras with the app optionally embedding QR codes in the corner that can link to websites, map locations, text messages or even short audio clips. Text and audio messages are hosted on Fujifilm’s servers and expire two years after creation, so you can’t use them for archive, but they’re still fun to play with. The only question is whether the format and price are right for you. If you’re drawn to INSTAX Wide simply for its bigger size, printers like Canon’s SELPHY CP-1300 will deliver even larger and cheaper postcard-sized prints, but the printer is pickier about operation, while the battery to make it portable is an optional extra. In contrast, like other INSTAX printers, the Link Wide is truly portable, with a built-in battery, no fiddly parts, nor any need to lay it flat during operation. In fact it even comes with a wrist strap so you can carry it around at events. Indeed the robustness is part of the INSTAX charm, and the ability to now print to the Wide format only enhances its appeal.