Sony Alpha 7R III Body

It's fair to say that the Sony a7R III is a great option for an incredibly wide variety of photographers. Offering great image quality, fast burst shooting speeds, high quality 4K video and a reasonably compact package, it's an incredibly well-rounded offering. The endless customization options can be daunting at first, but in the end, it's a camera equally at home capturing fast action one moment, and expansive landscapes the next.

Sony's Alpha A7r Mark III is a highly capable camera that's equally at home shooting high resolution stills as it is handling fast action or filming quality video. The 42 Megapixel full-frame sensor may be inherited from the Mark II but Sony's improved the processing to deliver superb quality. The ability to shoot at 10fps with confident autofocus makes the A7r Mark III surprisingly good at sports, and great for events or wildlife shooting too with its silent shutter. Movie shooters will enjoy good quality 4k along with 1080 / 120p for slow motion. Earlier concerns over battery life have been banished, and the camera sports improved controls, a more detailed viewfinder, twin card slots and even a touchscreen. The Wifi control also works well, complemented by Bluetooth for seamless location tagging. The removal of downloadable apps means Sony needs to find a way to implement interval and bulb timers, the touchscreen is underused, it would have been nice to have 4k at 60p, and only one of the SD slots will exploit the speed of UHS-II cards. But on the whole, shooting with the A7r Mark III is an overwhelmingly positive and impressive experience that will satisfy a broad array of photographers.