Samsung GQ77S90C

The Samsung S90C is the company's attempt at making its QD-OLED technology more affordable. While this means it loses some brightness compared with its flagship S95C sibling, it feels like anything but a poor relation. You get high-end pictures, great processing, top gaming tech, and a sharp design.

The Samsung S90C is a fantastic TV for every usage. It has good SDR peak brightness, so it's great for watching TV shows or sports in a bright room, especially with its superb reflection handling. It truly shines for HDR movies and games, especially in a dark room where its OLED panel, with its deep inky blacks, truly performs at its best. The very low input lag makes it fantastic for gamers, as your inputs are translated almost instantaneously to the screen. Its superb response time makes it a great choice for fans of fast-moving content, whether sports or games, as action stays clear and crisp throughout. Sadly it doesn't support any DTS audio formats, making it tricky for a home entertainment center, and it only has adequate low-quality content smoothing, which isn't optimal for streaming services with low bitrates.

The Samsung S90C OLED is a little underwhelming in terms of picture and sound. Though it can deliver high levels of brightness with HDR content, rivals produce a more natural and nuanced performance than Samsung’s entry-level OLED can.